ROI Institute
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Expertise You Can Rely On

ROI Institute Kenya is the official partner of ROI Institute USA. We are certified to provide the globally recognized ROI training courses and implement the ROI methodology in businesses and organizations.

What we do

What is ROI?

ROI, or Return on Investment is a methodology for measuring the return on non-capital investments in all sectors, public and private.  It was developed by Jack J. Phillips, Ph.D., former HR executive and bank president and Chairman of the ROI Institute in the USA. He is the author of more than 75 books and a renowned world expert on accountability, measurement, evaluation and analytics.  The American Society for Training and Development gave him its highest award, Distinguished Contribution to Workplace Learning and Development for his work on ROI.

We train individuals and corporates to adopt the ROI methodology so as to align their organizational goals to their investments and desired outcomes. We conduct needs assessments and evaluations to see the gaps that exist and help you to address them.

Who uses ROI

who we serve..

Return on Investment (ROI) methodology is now the most used evaluation system in the world, adopted by more than 5,000 organizations in over 70 countries. Over two thirds of Fortune 500 companies and many large NGOs including the United Nations are using it. Over 25 governments, including the United States, Mexico, Canada, the United Kingdom, Singapore, Australia, Chile, South Africa, Saudi Arabia, Italy, Egypt and the United Nations have endorsed the methodology. Over 100 universities and more than 300 health care delivery organizations, funded by both private and public entities are using it. The methodology is appropriate for all types of human capital programs and particularly soft skills programs.

Why you should work with us

Whether you are a business, SACCO, County Government, Bank, Microfinance, National Government Ministry, Church or Civil society organization, you have your customers. Today they demand services that meaningfully transform their lives. How well are you serving their needs? When was the last time you, objectively and systematically assessed how well you are serving them? We can quantify this for you. We do not stop at measuring compliances, processes and systems, but we go further to actually find out how well your processes deliver value for money.

Partnering with us catalyzes your problem-solving efforts by enlisting the unmatched knowledge assets that we bring, backed by the world renowned ROI Institute, USA. We also bring the power of deep engagement with your customers and stakeholders. The answers you get are crystal clear and enable you to implement measurable positive adjustments in your performance and management processes, improve alignment throughout the organization, and offer the potential for real transformational change with real measurable evidence on your returns on investment.

Through the ROI methodology we provide businesses and the public sector with a process that can cut organizational boundaries, linking programs, processes and initiatives to bottom line measures. The ROI Methodology has sustained its position as the leading approach to program evaluation because it:

  • Reports a balanced set of measures
  • Follows a methodical, step-by-step process; and
  • Adheres to standards and philosophy of maintaining a conservative approach and credible outcomes.

We do this through in-house training, coaching of trainees as they conduct initial ROI application, consultancy services to help align organizational processes with desired outcomes

Our approach

The ultimate measure of financial success of a program, process or initiative is Return on Investment (ROI) evaluation which goes beyond impact and process evaluation.  ROI evaluation compares the monetary benefits to the costs of the program. We work with stakeholders in all industries to do the following:

  1. Identify the improvements in impact measures

Measuring business impact connects a program, process or initiative to important business measures. Improvement in productivity, quality, cost and time is critical in any organization. Business impact measures are defined as the consequence of applying skills and knowledge from the program, initiative or process. Any organization or business that is focused on growth, sustainability and results should be able to answer two key questions namely:

  • What is the consequence of the application?
  • What is the change in the business measures connected to the program, process or initiative?

Answering these questions is the number one data set for executives and the ROI methodology provides exactly that.

  1. Isolate the amount of improvement to the program

We use a variety of techniques to isolate the effects of the program. These include control group arrangement, trend line analysis, forecasting methods, estimations, previous studies/experts, subordinate report of other factors, calculating/estimating the impact of other factors and using customer input. Appropriate techniques to use are determined during the evaluation planning stages.

  1. Convert the improvements to monetary value

This is unique and beyond traditional evaluation methodologies and brings fresh insights especially to management. Data conversion is only possible when the ROI is pursued because it is dependent on the data that is collected. It is particularly dependent on business impact measures that improve due the program, process or initiative. But not all business impact measures need to be converted to money. Some will be reported as intangible benefits.

  1. Tabulate the fully-loaded costs of the program

The fully loaded costs of a program include needs assessment before the program was implemented, design of the program, delivery costs, facilitation, participation and evaluation costs. Taking all these into account ensures a fully-loaded cost profile of the program, necessary to ensure a conservative estimate of program costs. In traditional evaluation many of these costs are never taken into account thus grossly underestimating the true cost of program, process or initiative thus putting its sustainability and replication in jeopardy.

  1. Identify the intangible benefits linked to the program

It is important to capture intangible benefits of any program, process or initiative. In many cases, those intangible benefits, those benefits not converted to monetary value, are more important to an organization than a positive ROI. Intangible benefits may include enhanced job satisfaction and commitment, customer satisfaction, teamwork, brand exposure, stress and engagement among others.

  1. Compare the monetary benefits to the cost in an ROI calculation.

ROI calculation is a standard financial equation developed through finance and economics. It measures the net program benefits minus the program costs.

ROI Institute Kenya

ROI Institute Kenya is a brand name owned by Abacus Research Solutions, a wholly owned Kenyan company registered in Kenya.

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Contacts

Call Us:
+254 735 533 560
+254 797 551 323

Email: info@roiinstitutekenya.com

Postal Address:
9512 – 00200,
Nairobi

Opening hours

Monday – Friday:
0800 hr – 1600 hr
Saturday – Sunday:
Closed

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